Eyeglasses are definitely a personal fashion and style item, and to that end ZenniOptical strives to provide a fashionable and stylish product. More importantly, they feel prescription eyeglasses are a health item necessity for most wearers, and to that end they take considerable pride in being able to bring to all a very high quality product of great durability, safety and comfort at truly reasonable and affordable prices. Using the latest in modern materials, manufacturing and marketing systems they bring their product direct from their factories to you. With no "middlemen", no retail-space overhead, and practically no advertising budget (they leave it to you, their satisfied customers to spread the word about Zenni Optical), they do not pay for or sell expensive, or even inexpensive brand name frames, but only their own manufactured brand ZENNI. Even with limited brands, you'll find a wide selection of frames and styles at ZenniOptical. Search by price with frames starting at as low as $6.95. Choose a prescription type; single vision, bifocal, progressive (no line bifocal) or non-prescription. Then select what type of frame you would like including full-rim, half-rim, rimless, sunshade, goggles, and sports frames. Shapes offered by ZenniOptical include rectangle, oval, aviator, round cat-eye, wayfarer, and geometric with materials including metal, steel, titanium, mixed materials, acetate/plastic and aluminum alloy. Be sure to get great additional savings, discounts and deals on your next purchase or order by taking advantage of ZenniOptical coupon codes, special promotions and exclusive offers. Past deals include 30% off your entire purchase and 50% off select glasses.