Sony Reader is a line of e-book readers manufactured by Sony, who invented the electronic ink reader with its Librie. It uses an electronic paper display developed by E Ink Corporation, is viewable in direct sunlight, requires no power to maintain a static image, and is usable in portrait or landscape orientation. The Reader also can display Adobe PDFs, ePub format, RSS newsfeeds, JPEGs, and Sony's proprietary BBeB ("BroadBand eBook") format. Some Readers can play MP3 and unencrypted AAC audio files. Sony Reader Store - eBooks is the premier online source for most popular eBooks today. Browse by authors, awards, bargain prices, bundles, free eBooks, enhanced books, eBook Store Classics, coming soon, Kids Corner, magazines, new arrivals, newspapers, on sale, Read Along and Short Stories. Some of the most popular collections at the Sony Reader Store - eBooks include Hidden Gems, Debut Authors, Best of the Month and Movie Tie-ins. You'll also find a wide selection of fictions - children, comics and manga, drama and poetry, fiction and literature, foreign language text, horror, mystery and thriller, romance, Sci-fi, short stories, teen, and true crime. Non-fiction is also well represented - biography, business, computers, cooking, entertainment, family and relationships, foreign language text, history, home and garden, humor, law, medical, music, reference, religion, self-help, sports and games and travel. Be sure to get extra savings, deals, and discounts on your entire purchase by taking advantage of Sony Reader Store - eBooks coupon codes, special promotions and exclusive offers. Past deals have included $5 Reader Store credits when you spend $50 or more.