Silvert's motto from its inception, of "customer service and quality," proved to be a guiding force in the company's destiny. With Silvert's motto in place, a strong customer loyalty was established and maintained. As Silvert's customers aged, their need for service increased. Clients began contacting Silvert's from Retirement and Long Term Care facilities demanding to know how Silvert's could continue to service them. It was at this time that Silvert's became aware of a special niche of people with special needs who had thus far been neglected. Styling considerations and the increased need for services had never been addressed.
Two issues came to the forefront. First, the need to develop a line of clothing that made dressing an effortless task instead of an impossible chore. Secondly, a service that enabled clients to shop in the comfort of their own homes or in Long Term Care facilities. The first issue addressed the need for a specialty line of clothing. Focus research groups were established, consisting of clients, caregivers and health care professionals. The net result produced a specialty line of clothing that incorporated comfort, ease of dressing, style and washability.
Silvert's responded to the demand for a personalized shop at home service by creating a catalogue mail order service. Over the years, Silvert's has continued to grow and develop its international catalogue mail order service. The need for at home shopping services has led Silvert's to address the E-commerce market for added convenience to our customers.
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