Sanrio is a Japanese company that designs, licenses and produces kawaii (cute) stationary, school supplies, gifts, clothing and accessories. Shintaro Tsuji founded Sanrio in 1960 and started out with selling silk and rubber sandals. Tsuji recognized the profit increase by adding a cute design to his sandal. So, he hired a cartoonist to design cute characters for his merchandise. In 1974 Hello Kitty was added to Sanrio’s lineup and has become its most popular character. Sanrio started out as a cute line of Japanese gifts aimed at pre-adolescent females. Over 50 years later, it has turned into an international pop culture icon phenomenon. Sanrio’s most popular character is Hello Kitty- a white bobtail cat with a red bow.
Originally aimed at the pre-adolescent female market, the Hello Kitty product range has expanded and goes all the way from dolls, stickers, greeting cards, clothes, accessories, school supplies and stationery to purses, toasters, televisions, other home appliances, massagers, and computer equipment. These products range from mass-market items to high-end consumer products and rare collectibles. In the 1990s the target market for Hello Kitty was broadened to include teens and grown-ups as a retro brand. Marketed to those who could not get Hello Kitty merchandise as children, or who fondly remembers items they had, Sanrio began selling Hello Kitty branded products like purses and laptops. Other popular characters include Badtz-Maru, Chococat, My Melody, Keroppi, and Little Twin Stars. Visit Sanrio.com today! Don’t forget to use your Sanrio coupon code Past promotions include a free tote, a free stuffed character, and much more!