Seeing a significant business opportunity in the emerging personal computer industry, two entrepreneurs launched their direct computer supply business with the philosophy that providing technical advice and focusing on customer service was as important as low prices. Using their personal savings, they purchased $8,000 of inventory, placed a 1/9th-page ad in Byte Magazine, and took their first step on the road to unprecedented growth and innovation. As the magazine hit the newsstands, they waited two long days for the telephone to ring. On the third day, it started ringing. It hasn't stopped since. In 2002, the company purchased MoreDirect, a company that provided medium-to-large corporate technology buyers with a comprehensive web-based e-procurement solution. In 2005, the company purchased the business and selected assets of Amherst Technologies, Inc. a New Hampshire-based company. In 2004, the company introduced its ServiceConnection brand, offering small businesses a full range of configuration and professional support services to effectively manage their IT needs. And today, to all their customers they supply professional IT services like lifecycle services, network services, storage services, data center services and more. They also sell high-quality products like batteries and power, cables and adapters, consumer electronics, hard drives, laptops and tablets, monitors and projectors, servers and accessories, software, scanners, storage and backup and much more. Be sure to get even more great savings, discounts, and deals on your purchase by taking advantage of PC Connection coupon codes, special promotions, and exclusive deals.