The West End Merchants Coalition (WEMC) is a private-sector business membership organization representing business owners and professionals throughout the West End (30310) area. Membership is open to sole proprietors, home-based business owners, retailers and companies of all sizes. WEMC is the organized voice of business owners in the West End area. WEMC works with it's members to address the challenges they face while promoting economic development in the West End. Our members are given the opportunity to develop relationships to promote a more profitable business environment.