Project HEAL was co-founded by three teenage girls. Liana Rosenman, Kristina Saffran, & Becky Allen met while undergoing treatment for anorexia nervosa, helped each other to reach full recovery, and then wanted to help others achieve it as well. In the spring of 2008, they founded Project HEAL to raise money for others suffering with eating disorders who want to recover but are unable to afford treatment. Unfortunately, insurance coverage for eating disorders is severely lacking, leaving many unable to get the help they need.
Additionally, and equally important, Kristina and Liana have expanded Project HEAL’s mission by serving as mentors and consultants with the hopes of diminishing the societal obsession with body image that often contributes to eating disorders.