A 501(c)(3) non-profit organization that teaches critical thinking about media, called media literacy. We write, speak, have published books and make curriculum available free of charge, on-line. We have run video and essay contest state-wide in Colorado for thirteen years to create media savvy middle school and high school students. We work with the community, churches, media outlets and schools. PRIIME TIIME stands for Parents Responsibly Involved in Media Excellence and Teens Involved in Media Excellence.