The National Jewish Outreach Program was established by Rabbi Ephraim Z. Buchwald in 1987, in response to the urgent need to address the critical issue of the spiraling losses of Jews to Jewish life due to assimilation and lack of Jewish
knowledge. Since its founding, NJOP has become one of the largest and most
successful Jewish outreach organizations in the world.
Through attractive and exciting free programs, NJOP reaches out to unaffiliated Jews, offering positive, joyous, Jewish experiences and meaningful educational opportunities. NJOP consistently breaks the mold when it comes to promoting Judaism -- using cutting-edge marketing techniques to convey the vibrancy of Judaism and to attract those Jews who are not currently being reached byconventional efforts.
programs and the acclaimed Jewish
consciousness raising advertising
campaigns, NJOP has successfully reached more than 930,000* North American Jews and engaged them in Jewish life.