Our mission is to help student-athletes take responsibility for their futures through lessons learned on the playing field, in the classroom and in service to others.
In 1998, The National Football Foundation created Play It Smart, an educational program targeted at high school football players from economically disadvantaged environments where family and community support are often lacking. The program, designed to transform student-athletes’ passion for sport and intense dedication to their team into a force for greater good in their lives, is remarkably successful. At the heart of the program is the Play It Smart "Academic Coach", equal parts mentor, advocate, counselor, teacher, coach and friend.
• 96% of Play It Smart seniors graduate high school versus 76% of their peers;
• 74% enroll in college compared to 63% of their peers, with the majority qualifying for full financial aid;
• Play It Smart teams complete over 69,000 hours of community service annually.
433 E. Las Colinas Blvd Suite 1130 Irving, TX 75039