Centro La Familia Advocacy Services, Inc. (Centro) is a 501 (c) 3 and our mission is to “empower low-income people to access life sustaining resources” and become self sufficient through education, awareness, and access to social services. Our Executive Director, Margarita Rocha, has held this position for more than 17 years, and has governance by a Board of Directors; staff of 13, most of them advocates in social work and a fiscal manager.
The history of Centro La Familia Advocacy’s Services Inc- Centro is a community based non-profit organization serving low-income families throughout Fresno County for almost 40 years. It was founded in 1972 by a group of college students to provide direct advocacy and intervention services to low incomes residents with respect to public benefits.
Over the years Centro evolved from a small urban centered organization to an agency providing a broad array of services in Fresno County: EITC, PG&E care, financial literacy, parenting, domestic violence prevention/intervention, health education (nutrition connected to diabetes and obesity prevention), lead poison prevention and education in housing and toys, breast cancer awareness, public health insurance enrollment for children, and mental health support groups’ projects. In efforts to reach families in isolated underserved rural communities we out-station staff on a weekly basis, such as Parlier, Huron, Firebaugh, Mendota and Coalinga to deliver our services. Annually we provide services to more than 5,000 people and reach more than 100,000 via media and outreach.