Founded in 2004, Celebrate NJ! Inc. is a grassroots movement to generate pride in New Jersey and to Celebrate all that we love about the great Garden State. Celebrate NJ! offers a free web-based program to all 4th grade students that makes learning about their home state fun and meaningful. An new initiative launched in fall 2006 invites NJ residents to enter their reason to celebrate NJ into a brand new campaign. The best 365 Reasons to Celebrate NJ! will be part of an outdoor ad and media campaign throughout the state in 2007.