Binder Park Zoo is located outside of Battle Creek, Michigan, on 433 acres of natural forests and wetlands. In the past 31 years, the Zoo has grown to be one of the leading cultural attractions in the region. It was created on the model of an entrepreneurial self-supporting nonprofit organization to "nurture empathy, understanding, and conservation of nature." Over 6,000,000 people have visited Binder Park Zoo and an additional 500,000 have been served through educational outreach programs since it first opened. Binder Park Zoo is heavily involved in conservation of wildlife and natural habitats on five continents. In cooperation with the Association of Zoos and Aquariums (AZA) and others, Binder Park Zoo is actively working to conserve a wide array of endangered species both at the Zoo and worldwide.