Best for Babes (BfB) the only non-profit dedicated to raising breastfeeding rates by making breastfeeding as desirable, doable and mainstream as motherhood itself. BfB aims to change the image and perception of breastfeeding in the U.S. and raise awareness of and help remove the barriers to breastfeeding successfully. BfB is launching a social marketing campaign to bring about a cultural acceptance and celebration of breastfeeding. Low breastfeeding rates is a public health crisis resulting in countless avoidable illnesses in millions of babies each year, thousands of needless deaths, and unnecessary suffering. Moms don't need more pressure or more guilt; they need to be inspired, motivated, prepared, and empowered to give the best to their babies and feel fabulous about it!