LEGO Brand Retail Canada is engaged in the development of children's creativity through playing and learning. Based on the world-famous LEGO brick, the company today provides toys, experiences and teaching materials for children in more than 130 countries. Free play is how children develop their imagination – the foundation for creativity. Creativity is the ability to come up with ideas and things that are new, surprising and valuable. Systematic creativity is a particular form of creativity that combines logic and reasoning with playfulness and imagination. Learning is about opportunities to experiment, improvise and discover – expanding our thinking and doing (hands-on, minds-on), helping us see and appreciate multiple perspectives. With LEGO, children have the ability to enhance their creativity while learning at the same time. Shop across LEGO's many themes including architecture, bricks and more, cars, castles, cities, Galaxy Squad, Hero Factory, Marvel Super Heroes, Minecraft, Minifigures, and Monster Fighters. In addition to blocks, LEGO also offers a wide selection of books, apparel, games, accessories, robotics, vehicles, video games, and customized gifts. From a reputation for manufacturing excellence to becoming trusted by all – we believe in quality that speaks for itself and earns us the recommendation of all. Be sure to get great additional savings, discounts and deals on your next purchase or order by taking advantage of LEGO Brand Retail Canada coupon codes, special promotions and exclusive offers. Past deals have included free shipping on any order over $75 and a free The Lego Movie poster sticker to customize your Palace Cinema.