Great brands have a story to tell. Ours is all about math. The math behind Hotel Indigo® is based on a universal design constant found in nature, art and architecture known as the Golden Mean, the Fibonacci Sequence or Phi.

The nautilus shell, the brand icon of Hotel Indigo, reflects the perfect proportion of the Golden Mean. Look for it in the simple elegance of other graphic elements as well as those inspired by nature: pineapples, leaves of a plant, the pinecone.

Or in the gracefully balanced haiku that anchors our communications and advertising, and is the math behind our voice: 3 lines composed of 5 syllables, followed by 7, ending with 5. Haiku is a memorable, ownable way of communicating in a quick, punchy - perhaps even quirky - way that instantly communicates the unique personality of Hotel Indigo