Heels.com launched in October 2007 based on a foundation of love for the most fashionable women’s shoes and the ease of shopping online. By combining our owners Linda and Eric McCoy’s individual talents in each of these areas, Heels.com was born. Breaking into the online shoe industry was no easy task; however, once our manufacturers saw our website and understood our forward thinking attitude, they realized that Heels.com was really onto something. With our unique navigation system that allows users to quickly narrow down all the shoes to the exact pair they need and our free shipping, free returns, and price protection that make shopping online risk-free, we have always been about making shopping online easy and fun. We realize there are many online choices for shoe shopping but we strive to provide a uniquely special experience. While many other web sites have focused on selling hundreds of thousands of different types of shoes and even other products, we pride ourselves on having the best selection of women’s shoes anywhere on the web with personalized and knowledgeable customer service that cannot be found elsewhere.