Children will always learn more from the world around them than they learn from the time that they spend at school. That is why everyone must take an active role in making sure that children have access to thoughtful, accurate information that allows them to present themselves in positive ways.

Unfortunately, children and adults encounter numerous signs in daily life that makes them sound uneducated. This hampers their ability to make a good impression on the best employers.

This is why Kroger, King Soopers, and other grocery store chains should check their signs to make sure that they contain proper grammar. The biggest offender is the “15 items or less” sign, which should read “15 items or fewer.” There are, undoubtedly, other examples throughout the typical grocery.

Grocery Store Chains,

We feel that it is the responsibility of everyone in a community to give children access to information that will help them develop into intelligent, thoughtful adults. No matter how much importance we place on school, children will always absorb more information from their daily lives.

This is why your stores should check its signage for inaccurate grammar. The most pernicious offender is the sign “15 items or less.” It should read “15 items or fewer.” As you may remember from elementary school, “less” refers to volume and “fewer” refers to number. When it comes to the number of items in a grocery cart, “fewer” is unambiguously the correct choice.

Your sign’s grammatical errors might not seem like a big deal, but it does have an influence over the way that children and adults speak. This can make them seem uneducated when applying for high ranking positions within organizations.

Please review your signs to make sure that they conform to grammatical standards.

Thank you,

Grammar Matters