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Charity Resource HQ

Powerful guides with tips
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Tools and Assets
1. Custom Search Box

Add the power of GoodSearch to your website or blog. The GoodSearch Custom Search Box features:

  • Powerful Yahoo Search Results
  • Earns you a penny for every search
  • Site search to help navigate your site

Apply for your Custom Search Box today!

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2. Add a Badge

Directions for Adding A GoodSearch Badge to Your Site:

  • Make sure that you have designated your charity or school on the GoodSearch or GoodShop homepage.
  • If the name of the charity is too long to fit into the badge, you can abbreviate the name using the box next to the badge below (note that the charity designated on our homepage is still the one that will receive credit).
  • Copy and paste the HTML below the badge onto your site.
  • This code validates under XHTML 1.0 Transitional, but only if you copy the style sheet portion (the contents of the "style" tag) into the header section.
  • Some CMS and blogging tools may not allow internal style sheets unless they are in the header section or on a separate style sheet.
120px wide — cut and paste code below
160px wide — cut and paste code below
300px wide — cut and paste code below
728px wide — cut and paste code below

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3. Add a GoodSearch and GoodShop Logo to Your Website

You can support [charity or school name] by adding a GoodSearch logo or button to your website or blog. It helps promote awareness and [charity or school name] will be pre-selected when someone clicks through.

Use the following instructions to add a logo or button to your website or blog.

  1. Choose a graphic below.
  2. Highlight the code under the graphic.
  3. Copy the code (usually Ctrl+C).
  4. Open your page with any text editor.
  5. Paste the code into your page (usually Ctrl+V).
  6. Add your charity ID to your link as described above (optional)
  7. Save your page.
LOGOS

GoodSearch logo
313x63 logo — cut and paste code below

GoodSearch smaller logo
200x40 logo — cut and paste code below

Text to Include with Links

Support [charity or school name] when you search the Web or shop online with GoodSearch.

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4. Blog About Us

This is one of the best ways to get the word out to all of your friends and supporters. Here's an example of what other bloggers have written that you can feel free to customize and share with others:

Here's an easy way to raise money for your favorite cause. Just start using Yahoo! powered GoodSearch.com as your search engine and they'll donate about a penny to your favorite cause every time you do a search!

In addition, do all of your shopping through their online shopping mall, GoodShop.com, where you can shop at more than 2,600 top online retailers and a percentage of your purchases will go to the charity or school of your choice. You pay the same price as you normally would, but a donation goes to your cause!

You can also enroll in the GoodDining program. Eat at over 10,000 participating restaurants nationwide and you can earn up to 6% of every dollar spent on the meal as a donation for your charity or school.

Here's the web site — http://www.goodsearch.com/. You can also read about GoodSearch in the NY Times, Oprah Magazine, CNN, ABC News and the Wall Street Journal.

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5. Promotional Page

Promote your GoodSearch partnership on your website and explain how it works. It's a great way to raise awareness and empower your supporters to give back to your cause in their everyday life.

Here is a sample of how Save the Children has created a promotional page:
Save the Children

Create your own page using the content below:

GoodSearch

4 Great Ways to Give Every Day!

What if you could give to [charity or school name] every time you searched the web, shopped online or even when you went out to eat? Thanks to GoodSearch.com you can – at no extra cost to you.

How it Works

Want to know more? Check out the GoodSearch Frequently Asked Questions

How Does this Add Up?

If 1,000 people search 10 times a day, roughly $36,500 will be raised in a year for the organization — without anyone spending a dime.

If 1,000 people spent $500 a year shopping online, roughly $15,000* will be raised in a year for the organization.

If 1,000 people went out to dinner tonight and spent $50, roughly $2,000 will be donated to the organization in one day.

You can imagine how many more children we can help with this extra money.

GoodShop

Shop. Save. Give.

You can give back to [charity or school name] every time you shop online at over 2,500 major retailers and use GoodShop.com – a percentage of each purchase will be donated to [charity or school name]. With our partners, including Amazon, Best Buy, JC Penney, Macy's, Target, Walmart and more, we also have more than 100,000 coupons, discounts and free-shipping deals to help you stretch a dollar just a little further.

GoodSearch

Search the Web – and give back to [charity or school name].

Stop and think about how many times a day you search the Internet. Is it once? Twice? Five times a day? Search the Web using GoodSearch.com and get the most relevant results including video, images and more powered by Yahoo! search technology. Each time you search the Web, you earn about a penny for [charity or school name].

GoodDining

Ordering pizza for a party? Going out to dinner for your anniversary? Register for GoodDining and you can earn up to 6% of your total bill, including tax and tip, as a donation for [charity or school name] when you dine at any one of the more than 10,000 participating restaurants bars or clubs across the nation 365 days a year.

GoodToolbar

Add the GoodToolbar to your Internet browser and never miss an opportunity to donate to [charity or school name]. You can search the Internet from the search bar. Also a part of the toolbar will light up when you are shopping online at a GoodShop partner site notifying you of donation opportunities and alerting you to coupons and discounts available from the merchant.

*Based on the average merchant partner donation of 3%

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1. Custom GoodApp

Our free, custom GoodApp, with your logo built in is the No. 1 way for your organization to earn and ingrain your brand with your supporters! Click here to apply.

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2. Email Templates

Use these email templates to engage your internal staff and excite your supporters:

Email for your organization's supporters and volunteers:

Subject: Free and Easy Ways to Support [charity or school name] Every Day

We registered [charity or school name] with GoodSearch.com, a company that helps nonprofits like ours raise funds through the everyday actions of our supporters.

Here is how you can help:

  • Use GoodSearch when you search the Internet – they will donate a penny to us every time you do
  • Use GoodShop.com when you shop online – they work with more than 2,600 major brands, have over 100,000 coupons and donate a percentage of every purchase you make to us
  • Enroll in GoodDining.com. They will donate up to 6% of every dollar you spend when you eat at one of 10,000 participating restaurants

Please join our community on GoodSearch.com and help us raise money for our mission. Get started by clicking the "Become a Supporter" button on our profile page!

Email for your Organization's employees

Subject Line: Please Become a Supporter of [charity or school name] on GoodSearch

Dear Colleague,

We've registered [charity or school name] with GoodSearch.com, a company that helps nonprofits like ours raise funds through the everyday actions of our supporters. Every time you use a GoodSearch service, they donate approximately half of the revenue they make to the nonprofit you've designated.

Here is a short video on how it works: http://www.goodsearch.com/faq

Here is how you can help:

  • Use GoodSearch when you search the Internet – they will donate a penny to us every time you do
  • Use GoodShop.com when you shop online – they work with more than 2,600 major brands, have over 100,000 coupons and donate a percentage of every purchase you make to us
  • Enroll in GoodDining.com. They will donate up to 6% of every dollar you spend when you eat at one of 10,000 participating restaurants
  • Download the [charity or school name] toolbar to earn donations every time you search and shop. You can also get coupon alerts and donation reminders as you visit any of the 2,600 stores in GoodShop. Get it here: http://www.goodsearch.com/toolbar/mode

We'd like to begin building our presence on GoodSearch.com. Please join our community on GoodSearch.com and help us raise money for our mission. Get started by clicking the "Become a Supporter" button on our profile page!

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3. Press Release Template

FOR IMMEDIATE RELEASE:

Headline Options:

  • [charity or school name] Supporters Turn to Innovative Fundraising Platform
  • [charity or school name] Set to Turn Supporters' Online Activity into Donation Stream
  • [charity or school name] Taps into Online Activity to Support Fundraising
  • Online Activity Set to Drive Charitable Giving

Body Copy:

[City], [State], [Date: Month DD, YYYY] - [charity or school name] has partnered with San Francisco-based GoodSearch.com to enable its members to donate to the charity through casual online activity and dining out in their local area. GoodSearch.com is a fundraising platform that donates 50 percent of its profits when members search the Internet, shop online or eat at a restaurant in their GoodDining program.

[charity or school name] plans to raise [Goal Amount] through its member's online search and shopping activity with GoodSearch and will use the money to [Activity]. [Elaborate on the objectives of the program here]

[Insert Quote from Nonprofit Administrator]

GoodSearch.com is a search engine powered by Yahoo.com. When users search the Internet they earn about a penny donation for their cause. GoodShop.com is an online mall with over 2,500 major online retailers including Amazon, Best Buy, JC Penney, Macy's, Target and Walmart that donate a percentage of every purchase to charity and provide more than 100,000 money-saving coupons.

GoodDining, a partnership between GoodSearch.com and Rewards Network, is the first 365-day a year dine for charity program. A percentage of each dining check, including tax and tip, is donated to the member's charity when they dine out at any one of 10,000 participating restaurants, clubs and bars nationwide and pay with a program-registered credit or debit card.

More than 100,000 nonprofits and schools have partnered with GoodSearch.com and have raised over $8 million for charitable causes through searching the Internet and shopping online. The company is revolutionizing online philanthropy so that no one is denied the opportunity to support the causes most important to them.

"We have taken simple everyday actions, like searching and shopping, and turned them into ways people can do good with just the click of a mouse," says Scott Garell, CEO of GoodSearch and former president of Ask.com. "It's a tough economy and everyone is thinking, 'How can I give back?' GoodSearch provides an easy and meaningful way to fund causes most important to them."

[Insert paragraph about your organization here]

END

For More Information Contact:

Contact Name
Contact Title
Organization Name
Phone Number
Email Address

Or

JJ Ramberg
GoodSearch.com
887-446-3004 x 702
jj.ramberg@goodsearch.com

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4. Newsletter Content

Free and Easy Way to Raise Funds – GoodSearch.com

We'd like to introduce you to our friends at GoodSearch.com, a website which makes raising money for our cause incredibly easy! GoodSearch.com is a Yahoo!-powered search engine which donates about a penny per search to your nonprofit.

GoodSearch.com also has an online shopping portal called GoodShop.com, which works with more than 2,500 stores (including Amazon, Apple, Target and Macy's) to donate a percentage of your purchase to our cause. And, GoodShop.com has coupons worth $2 million in savings so you can save money while giving back.

How can you get started?

  1. Take two minutes to register here:
    https://www.goodsearch.com/Registration.aspx?WMode=MAIN
  2. Encourage your community to start using GoodSearch. Get inspiration for ways to spread the word here:
    http://www.goodsearch.com/getinvolved.aspx

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5. Flyer Template
Customize a flyer with your organization's name and post it around your school, workplace or neighborhood.

click here for flyer template

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