Launched in September of 2007, Genetic Denim immediately became recognized for the signature soft fabrics, flattering silhouettes and incredible fit. Today, Genetic Denim continues to set the brand apart from the competition, creating innovative collections that cater to multiple individuals, both modern and classic, while continuing to evolve cut, construction, and fabrics.
Since the beginning, Founder and Creative Director, Ali Fatourechi, has always taken a non-conventional approach to formulate his concepts, embodying an entrepreneurial spirit with a disruptive approach to understanding silhouettes, design and ultimately the women he would one day make clothes for.
Today, Fatourechi continues to push the envelope in terms of product development, fabric, fit, and design, while drawing inspiration from those closest to him. He has created Genetic for a chic, sophisticated and modern woman with an edge that embodies a strong sense of self and a healthy arrogance. Through his approach, Fatourechi has been able to create his initial core styles - cool, uncomplicated, comfortable, and perfectly fitting silhouettes rendered in the softest Italian, Japanese and Turkish fabrics. Core silhouettes include a skinny-leg, cropped cigarette, straight-leg and flare, serving as modern renderings of the classics. Visit GeneticDenim.com today and see what inspires you. Enjoy special savings by using your Genetic Denim coupon code at checkout.