Do you ever look at the cover of tabloid magazines at women who supposedly just gave birth but look more like they just walked off the runway? How did they lose all that weight so quickly? What is their secret? And why won't they share it with the world? The new eDiets.com, a brand of As Seen On TV, Inc., is an online who’s who of the hottest celebrity “slimmers” and world-renowned weight loss experts – along with many of the products and diet plans they’ve successfully used to take off the pounds, improve their health, and get in shape. The new eDiets platform is compiled, designed and written in a tabloid style that’s as entertainingly informative as it is accessible. When a member subscribes to a Healthy Weight Plan, he or she generates a personalized profile. Nutrition Insights technology analyzes food items in a database, including recipes, and a meal plan is created. Meal plans are determined based on three dietary guidelines – clinical, goal and preference. Clinical guidelines are sourced directly from major health organizations or institutes for specific health conditions or considerations. Goals include losing weight or eating sustainably. Preferences include gluten-free, vegan, etc. Their partner FoodCare provides the Nutrition Insights technology, and works with a range of partners to provide reliable personalized dietary guidelines from healthcare organizations and registered dietitians. The new eDiets platform is available on the web as well as on tablets and smartphones, with mobile optimized functionality. Be sure to get great additional savings, discounts and deals on your next purchase or order by taking advantage of eDiets.com coupon codes, special promotions and exclusive offers. Past deals have included savings of up to 25% on all eDiets Online Plans.