For many years, The Body Shop has constantly sought out wonderful natural ingredients from all four corners of the globe, and brings you products bursting with effectiveness to enhance your natural beauty. While doing all of this The Body Shop also strives to protect this beautiful planet and the people who depend on it — not because it's fashionable, but based on the belief that it's the only way to do business.

More than 30 years have passed since Dame Anita Roddick began her extraordinary journey with The Body Shop® and pioneered the simple idea that "businesses have the power to do good," leading to the birth of the original, ethical cosmetics company. Today, this philosophy continues to drive everything we do and we celebrate this as "Nature's Way to Beautiful."

You'll find Nature's Way to Beautiful being celebrated across more than 2,500 The Body Shop® stores in over 55 countries worldwide from 24th August 2008. Invigorated visuals and copy will be evident instore, online and through external communications.