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Björn Borg is a Swedish group that owns and develops the Björn Borg brand of fashion underwear that is their core business and largest product area. Björn Borg also offers sportswear and fragrances as well as footwear, bags and luggage and eyewear. Björn Borg is currently represented in around 30 markets, the largest of which are the Netherlands and Sweden. The Björn Borg brand was founded in the Swedish fashion market in the 1990s. Continuity has helped the brand to carve out a strong position in its established markets, particularly in its largest product group, underwear. In recent years Björn Borg has expanded to several new markets, where the brand is in a start-up phase. The brand is recognized for quality products with distinctive and innovative design. Björn Borg's prints and colors stand out, and a large variety of models creates an exciting and attractive product range. The brand identity speaks to a tradition of liberated Swedish underwear. A passion for underwear and the willingness to challenge the industry is reflected in Björn Borg's marketing communications and product development. Björn Borg's vision is to be the Champion of Fashion Underwear. Be sure to get additional savings, discounts, and deals on your next order and purchase by taking advantage of Bjorn Borg coupon codes, special promotions, free shipping offers and exclusive deals. Past deals include savings of 10% on their whole collection, 20% off any bags and accessories, and 15% off any order.